Privacy Policy

Last updated: September 6, 2025

Welcome to Advanced Powder Coating of Baton Rouge (“we”, “our”, or “us”). Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website at https://advanced-powder-coating.com.

1. What Data We Collect

We collect personal information that you voluntarily provide through contact forms, newsletter sign-ups, or other interactions on our website. This includes:

• Full name
• Email address
• Phone number
• Mailing address

We also collect technical data automatically via tools like Google Analytics:

• IP address
• Browser type and version
• Device information
• Pages visited and time spent on the site
• Referral sources (e.g., how you found our website)

2. Why We Collect Your Data

We use the information we collect for the following purposes:

• To respond to inquiries or service requests submitted via our contact form
• To send newsletters and updates (if you opt in)
• To improve website functionality and understand visitor behavior via analytics
• To maintain the security and performance of our website

We only process your personal data when we have a legal basis to do so, such as your consent or our legitimate interest in operating and improving our services.

3. Legal Basis for Processing (Under GDPR)

While our business is U.S.-based, if you are a resident of the European Economic Area (EEA), we rely on the following legal grounds to process your data:

• Consent – When you voluntarily provide your data via forms or newsletter sign-up
• Legitimate interests – For analytics and improving website performance
• Legal obligations – Where we are required to retain information for compliance purposes

4. How We Obtain Consent

We use checkboxes or other opt-in methods to collect your explicit consent before collecting or using your personal data for newsletters or contact purposes. You can withdraw your consent at any time by contacting us or unsubscribing from our emails.

5. Cookies and Analytics

We use cookies and similar technologies to track visitor behavior through Google Analytics. This helps us understand how users interact with our website and improve their experience.

By using our website, you agree to our use of cookies. You can manage your cookie preferences through your browser settings.

Learn more about Google’s data practices here: https://policies.google.com/technologies/partner-sites

6. Data Sharing and Third Parties

We do not sell or rent your personal data.

We may share data with trusted third parties who help us operate our website, such as:

• Google Analytics – for website usage analytics
• Our web host (WPEngine) – to store data securely

These service providers are required to maintain the confidentiality and security of your data.

7. Data Retention

We only keep personal data for as long as necessary for the purposes outlined in this Privacy Policy, or as required by law.

• Contact form submissions may be stored in our system for future reference and record-keeping purposes.
• Analytics data is retained in accordance with Google Analytics’ default retention settings.

8. Your Rights Under GDPR

If you are a resident of the EEA, you have the right to:

• Access the personal data we hold about you
• Correct inaccuracies in your data
• Request deletion of your data (“right to be forgotten”)
• Restrict or object to certain types of data processing
• Withdraw consent at any time (for newsletter or other communications)

To exercise these rights, please use the contact information provided on our website.

9. Data Security

We take appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse. These include:

• HTTPS encryption for all website traffic
• Secure, reputable hosting via WPEngine
• Limited access to collected data

However, no online system is 100% secure, so we cannot guarantee absolute security.

10. International Data Transfers

If you are located outside the United States and choose to provide us with information, please note that your data will be transferred to and processed in the U.S. By using our site, you consent to this transfer.

11. Changes to This Policy

We reserve the right to update this Privacy Policy from time to time. Changes will be posted on this page, accompanied by an updated “last modified” date.

We encourage you to review this policy periodically to stay informed about how we are protecting your data.

12. Contact Us

For any questions regarding this Privacy Policy or your personal data rights, please get in touch with us using the contact details provided in the sidebar of our website.

Thank you for trusting Advanced Powder Coating of Baton Rouge.